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Outside Magazine March 2002
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Bodywork
Shazam! (In A Can) (Cont.)

SoBe Adrenaline Rush, 8.3 oz.
TASTES LIKE: Orange dosed with mango
CAFFEINE/GUARANA: 86 mg/50 mg
SECRET INGREDIENTS: D-Ribose
TARGET MARKET: guys who consider themselves too young for Viagra SLOGAN: "Get it up, keep it up!"
www.sobeadrenalinerush.com

Bawls Guarana, 10 oz.
TASTES LIKE: Cream soda
CAFFEINE/GUARANA: 64 mg/0mg
SECRET INGREDIENTS: Guarana, guarana, and more guarana flavor
TARGET MARKET: Fine-food connoisseurs who prefer their buzz in a bottle. SLOGAN: "Stay up, drink Bawls!"
www.bawls.com

Outdoor Adventure Image Adventure Tourism Adventure Travel Photography


180, 8oz.
TASTES LIKE: Carbonated Tang
CAFFEINE/GUARANA: 90 mg/50 mg
SECRET INGREDIENTS: Vitamins B6, B12, and C
TARGET MARKET: Made by Anheuser-Busch, it's for Bud drinkers in need of a boost.
SLOGAN: "Turn your energy around. Do a 180."
www.180.com

Venom, 8.4 oz.
TASTES LIKE: Fresca with a menthol finish
CAFFEINE/GUARANA: 40 mg/50 mg
SECRET INGREDIENTS: Bee pollen and maté
TARGET MARKET: Animal Planet devotees
SLOGAN: "High-potency energy with instant bite."
www.snapple.com



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