The menu at San Francisco's Farmer Brown (farmerbrownsf.com) features a "picture" of African-American farmers steering mule-drawn plows toward San Fran's iconic skyscrapers. The faux image deftly captures what Foster is after: delivering authentic soul food—delicious and healthy, made with local, organic ingredients—to the Bay Area. The 33-year-old North Carolina native cooks recipes handed down from his grandmother, focusing on the kind of fare he couldn't find when he moved to the Bay Area in 1996. He also sees his cuisine as a way to preserve African-American culinary traditions. "Kids these days are not into cooking, and not into sustaining their culture," he says. "That's a crying shame."

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