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Outside Magazine, October 2008

Drawing Board
Wilder Kingdom
A legendary animal showman says he's going to reinvent the zoo. Too bad his vision sounds a lot like the circus.

By Justin Nyberg


Jim Fowler Reinvents the Zoo
(Illustration by Kevin Hand)

ASIDE FROM THE ODD tiger mauling, zoos are sleepy places. Jim Fowler, 78, the original reptile-wrestling action figure from Mutual of Omaha's Wild Kingdom, honorary president of the Explorers Club, and 150-time guest on The Tonight Show, hopes to change that. Next month, Fowler starts construction on a 1,200-acre animal park near San José, Costa Rica (with a similar one slated to break ground near Tallahassee, Florida, in early 2009) that turns the traditional zoo on its head. Instead of relying on glass-walled habitats to entertain visitors, Life in the Wild calls for amusement-park-style rides that let people interact with animals roaming free in giant, fenced pastures. Domestic safaris have been done before, but not with the Disney-style theatrics Fowler has in mind. "I learned this from Johnny Carson," he says. "People want unpredictability. You don't get that by putting a gorilla behind bars like it's the fifth century. You put the people behind bars." Above is a sneak peek at Fowler's vision for the zoo of the future.

1. PREDATOR EXERCISE TUNNEL
Big cats like cheetahs and lions will stay fit by chasing a lure pulled at speeds of up to 55 miles per hour through a 200-foot tunnel.

2. PREDATOR FEEDING TUNNEL
Visitors will be ushered into a doughnut-shaped steel cage, then animals like bears, leopards, and wolves will climb over it to be fed by a trainer in the center.

3. MOTORIZED VIEWING CAGES
Guests can drive their own battery-powered, caged golf carts into areas filled with smaller, free-roaming animals like foxes, emus, and bobcats. Feeding them approved treats is not only allowed but encouraged.

4. SAFARI EXPEDITION RIDE
Guide-driven Hummers, outfitted with cages, will ferry people into pastures and pull up beside jumbo creatures like rhinos and elephants.

5. CANOPY RIDE
Visitors, harnessed to a zipline, will race through the tree canopy, passing over different animal enclosures.




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