69) Thank you, HORNY TOAD, for buying and relaunching NAU, the impressively eco-minded maker of stylish but technical apparel and outerwear. After going out of business in May, the Portland, Oregon, company reopened in October.

68–67) DARA TORRES deserved every accolade she got for earning Olympic silver at age 41. But let's not forget French cyclist JEANNIE LONGO-CIPRELLI, 49, who missed bronze by 1.5 seconds in Beijing and has competed in every Olympics since women's cycling was introduced, in 1984. Merci pour l'inspiration.

66–62) Badass of the Year Awards

AWARD: Passion
ERIC SHANTEAU, Swimmer
25, Austin, Texas
Learned he had testicular cancer six weeks before the Olympics. Put off treatment to compete in Beijing.

AWARD: Honor
PETER MOYER, Fly-Fisherman
60, Jackson, Wyoming
Landed a tarpon conservatively estimated at a world-record 210 pounds off the coast of Florida. Released it rather than kill it for the record.

AWARD: Duty
TAMARA URUSHADZE, Reporter
28, Tbilisi, Republic of Georgia
Mother of two was shot in the arm while on the air. Continued reporting.

AWARD: Lungs
DAVE WIENS, Mountain Biker
44, Gunnison, Colorado
Beat Floyd Landis in 2007 for his fifth-straight victory in the Leadville 100. Beat Lance Armstrong this year for number six.

AWARD: Heroism
NORM MOREEN, He-Man
39, Woolaning, Australia
Saved his wife from a crocodile attack by leaping onto its back and poking its eyes until it let go. Wife sustained only bite wounds on her legs.

61–60) Ropes? They're so 2007. Moab, Utah's DEAN POTTER has moved on to freeBASE ascents—scaling big walls with a just a parachute to catch his fall—and BASElining, slacklining over gaping chasms with, again, just a chute to save him. But the guy who really turned it up was ALEX HONNOLD, of Sacramento, California, who free-soloed (no ropes or protection) the 2,000-foot Regular Northwest Face of Half Dome in September.