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Outside Magazine, November 2009

The XX Factor
Zee Avi

By Abe Streep


Zee Avi
Zee Avi (Photograph by Chloe Crespi)

The newest addition to Jack Johnson's Brushfire Records is a ukulele-strumming 23-year-old from Kuala Lumpur, Malaysia, who caught her break on YouTube. In 2007, Zee Avi posted videos of herself singing uke-accompanied pop songs. The clips went viral, and Avi, who lived on Borneo until age 12 and started playing guitar at 17, flew to Los Angeles to record a demo for Brushfire. Her self-titled debut album came out this May, and she spent the summer touring the U.S., where ABE STREEP caught up with her.

Outside: Your music has a breathy, island feel to it. Is that the Borneo influence?
AVI: I grew up ten minutes away from the South China Sea, but I never noticed that I played island indie pop until someone pointed it out. That style comes naturally.

You sing in both Malay and English. What's your first language?
I speak four languages: Malay, English, Mandarin, and my mother tongue, Bahasa Sarawak. There's a song on the record called "Kantoi"—it means "Busted"—and it's a hybrid of Malay and English called Manglish.

What's it like on tour?
There are four of us in a minivan. The other day, I saw a bear cub crossing the highway in North Carolina. We travel lightly. I'm not a road puppy anymore; I'm a road dog.

Surfing's Malloy brothers produced your first video, "Bitter Heart." Did you get along?
I love them. They gave me a lot of knowledge nuggets about the music industry.

Did they teach you to surf?
No, I don't know how to put my toes on the nose, brah!




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