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2004 Tour de France: The Ultimate Guide Backstage Tour (cont.)
It doesn't. Each year, Tour sponsor Nike makes several hundred of the coveted maillots jaunes, which actually come in 12 styles (from a short-sleeved zip-front jersey to a long-sleeved rain jacket) and four sizes (S–XL). When a stage winner crosses the finish line, Tour organizers quickly select the appropriate yellow garment, embellish it with his team logo, and voilà—it's his to wear (and take home after the race). —E. H.
Tour sponsors such as Crédit Lyonnais recruit the kiss-'n'-smile ladies, who are typically professional models. Occasionally, a girl with clout who doesn't walk the runways—a CEO's daughter, for example—makes the cut. "But Tour organizers make sure to approve them, so there's at least one person on the podium who looks good," says Bob Roll, author of The Tour de France Companion (Workman Publishing, $11), a handy guide to the 2004 Tour. —E. H.
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