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Outside Magazine October 2004
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The Hard Way
The Blowhard Way
Do you lie awake at night worrying that everything you know is wrong? You need what this guy is selling!

By Mark Jenkins

I LOST 20 POUNDS in 20 days, and you can, too! Got a beer gut? Gone. Big butt? Gone. Chubby cheeks, double chin, love handles, lard legs—all of it gone in just 20 days. On the field-tested Hard Way Diet, you will lose weight, or your money back. I guarantee it!

The Hard Way Diet is like no other in the world. Atkins, Zone, Beverly Hills, South Beach—all these fads restrict how much you can eat. On the Hard Way Diet, you can eat as much as you want, and you can eat anything you want! Some diets even dictate when you can eat. Let me be clear: On the Hard Way Diet, you can eat as much as you want of whatever you want whenever you want.

Too good to be true? Listen to these satisfied customers:

"With the Hard Way Diet, I lost every ounce of body fat," says a Scottish ice climber, name withheld by request. "It was truly amazing. And that was before I got dysentery!"

"The weight just dropped off," remarks an anonymous Austrian alpinist. "I was at least 25 pounds lighter even before I lost my toes."

"I recommend the Hard Way Diet for anyone who is serious about weight loss," gushes a Hollywood stuntwoman who asked to remain nameless. "The sunburn skin peel was a side benefit."

So what is the Hard Way Diet? Simplicity itself: Go on an expedition. You've dreamed of climbing a mountain. Well, do it! Pick your peak—from something obscure in the Andes to something famous in the Himalayas—but make sure it rises above 20,000 feet. Above 20,000 feet, your appetite practically vanishes. And yet you're exercising all day long, for weeks, blowing through the calories. (Ignore the severe headaches; they will pass.) Best of all, above 20,000 feet it's so bloody cold that shivering alone burns off thousands more.

Imagine yourself stumbling down from the summit, 20 pounds lighter. You'll have a better tan, on your face and hands, at least, than you've ever had in your life, and your lips will be puffy—without collagen injections! In some cases, if you're lucky, you may also experience the onset of starvation, a condition in which the body begins to eat its muscle for lack of fat. You could actually be as gaunt and gorgeous as Kate Moss. It's the brand-new thin you!

Act now. Supplies are limited. But hold on—there's more!



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Outside columnist MARK JENKINS's latest book is The Hard Way.

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