1. MT. BORAH CUSTOM With seven-week turnarounds and minimum orders of just six pieces, Mt. Borah makes custom cycling gear easier than ever. Jerseys from $83; mtborahcustom.com

2. VITTORIA OPEN CORSA EVO CX The handmade CX can handle pressures up to 200 psi and is arguably the world's best racing clincher. $75; vittoria.com

3. ZIPP ZEDTECH Choose from among any Zipp rims, spokes, hubs, and bearings (including ceramic), create your own color scheme, then spend like it's 2007. From $1,554 per wheel; zipp.com

4. GORE RIDE ON LOW FRICTION CABLE SYSTEMS A proprietary, super-slippery coating reduces friction for snappier shifts and braking. $50; rideoncables.com

5. QOLEUM QFORCE PRE SPORTS OIL How do Belgian pros race in shorts when it's 49 degrees and raining? With sports rubs like this all-natural massage oil, which is made with warming ingredients like black pepper, pine, wintergreen, and eucalyptus. $24; qoleum.com

6. GARMIN EDGE 705 AND CYCLEOPS POWERTAP ANT+ SPORT UPDATER Who needs two computers on his bars? This updater converts any wireless PowerTap 2.4 hub to work on the same frequency as Garmin's bike-specific 705 ($500), leaving you with power, speed, cadence, heart rate, and GPS data all on one unit. $100; cycleops.com

7. SPEEDPLAY ZERO TITANIUM The cleats for these dual-sided, 2.9-ounce pedals offer an infinite variety of fixed or floating foot positions. $325; speedplay.com