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Outside Online

Outside Encourages Donations to Tsunami Relief
CARE to Accept Donations at Outside's Travel Show Chicago

Santa Fe, NM, January 10, 2005—Outside magazine hopes to encourage the community of active travelers to aid those affected by the tsunami by donating to relief funds. As part of this effort, Outside magazine has invited CARE, an international humanitarian organization, to collect donations for tsunami relief at Outside's 15th annual Travel Show Chicago.

"Tourism has been an essential component of the economies of many countries hit by the tsunami, and now these communities desperately need our help," said Cooper Cox, director of Outside Shows and Events. "Outside invited CARE to the Travel Show Chicago as an effective way for travel enthusiasts to reach the millions of victims coping with this tragedy."

With staff located in many regions where the tsunami struck, CARE was able to respond immediately, conducting damage assessments and dispatching food, purified water, medical supplies, clothing, and temporary shelter that saved many lives.

"By assisting CARE in raising awareness and funds for tsunami victims in South Asia, Outside magazine is helping an untold number people affected by this terrible disaster," said CARE Central Region Executive Director Heather Simpson. "This is a special opportunity for CARE, because the people who attend the Travel Show Chicago and read Outside magazine are inherently invested in the world and understand the need for urgent emergency relief, as well as long-term re-development programs for the affected areas.

Outside has also established a resource on its website, www.outsideonline.com, linking readers to organizations providing tsunami relief. Along with these links, Outside Online has news and updates on the tsunami situation.

About CARE
CARE is one of the world's leading humanitarian organizations fighting global poverty. In 72 developing countries, CARE helps poor communities create lasting solutions to their most threatening problems. CARE's integrated projects include emergency relief, community rehabilitation, and longer-term projects in areas such as education, health, and small-business development. For more information, please visit www.careusa.org.

Contact:
Josephine Parr
Outside Magazine
212.972.4650
jparr@outsidemag.com


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